was founded by polar explorer, environmental leader and public speaker Robert Swan, OBE (Officer of the British Empire), the first person in history to walk to both the North and South Poles. Swan has dedicated his life to the preservation of Antarctica by promoting recycling, renewable energy, and sustainability to combat the effects of climate change.
‘2041’s mission is to inform, engage and inspire the next generation of leaders to take responsibility, be sustainable, and know that now is the time for action in policy development, business generation, and future technologies.
Human activities in Antarctica are governed by an international agreement known as the Antarctic Treaty System, established in 1959. This unique international agreement ensures that Antarctica is used for peaceful purposes only and that the environment is protected. Currently there is a moratorium in place that bans drilling or mining in Antarctica called the Environmental Protocol, established in 1991. This document can be reviewed after the 50-year anniversary in 2041. As the year 2041 quickly approaches, Robert’s goal is to ensure that the young people of today make informed and sustainable decisions for tomorrow.
ROBERT SWAN
Robert has earned his place in history alongside the great explorers and adventurers who have tested their physical and mental strength to the limit in the planet's most hostile environments. In 1989 Robert became the first person in history to reach both the South and North Poles on foot.
On both expeditions, he experienced firsthand the effects of environmental damage on the polar ice caps. In Antarctica, his eyes changed color and his skin peeled off his face after walking for weeks under the hole in the ozone layer. In the Arctic, the team almost drowned due to melting ice, caused by global warming. However his message is one of hope.
His unique insights and lessons learned enable him today to educate and stimulate corporate audiences. After 23 years of sustainable leadership and teamwork experience, Robert Swan led the first corporate expedition to Antarctica in 2003.

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